About us

Our story

Something New Together (SNT) was founded by Ann Longley. Ann helps organisations thrive by defining their digital strategy and the operating model needed to deliver it. She helps clients spot and seize commercial opportunities, identify and cultivate talent, and quickly fix problems to prevent disruption and deliver brilliant customer experiences.

As the former strategic digital leader with Lambeth Council (#CDO)Hays, DEC, Prince’s Trust and top WPP media agency MEC (now Wavemaker), she has ignited clients’ digital firepower for over 20 years. She also worked in product innovation and service design with Nesta Futurelab and selected design consultancies.

She is an appointed Fellowship Councillor with the Royal Society of Arts, Manufactures and Commerce (RSA) and has been a Visiting Lecturer with the University of Greenwich since 2011. In 2018, she co-authored Beyond Clicks for Causes: Agile Digital Communications in Communicating Causes.  

Ann Longley

Founder, Something New Together

Why us

SNT provides bespoke services directly to clients, mobilising teams through a trusted network of associates and collaborators, to deliver measurable results. 

This flexible model enables us to keep overheads low and hand-pick colleagues to meet your needs. We work with experienced practitioners who will bring complementary skills and diversity into your team. We also offer interim or fractional leadership and work in partnership with selected agencies.

What makes us jump out of bed in the morning?


Silos are limiting. Wisdom comes from external and internal perspectives. Reap  dividends by tapping into diverse insights.


Resources are finite in organisations and on earth. Inspired by the concept of Frugal Innovation, we strive to do more with less.

Lateral thinking

Don’t get in the box! We solve complex challenges by looking at things in a new light. Always determined and optimistic. 


We will stretch you to reach your full potential. Why set limits on what you can achieve? Push boundaries to achieve the greatest impact.

Get inspired

We also love to share stories. From chairing full conferences, delivering keynotes to moderating panels, please get in touch if you would like us to take part in your educational or corporate event.


Recent / Upcoming

Host / Facilitator, Designs to Reshape Humanity, Society>Tech, Wired  Sussex, 25 March 2021.

Panellist, What makes a great design leader? Interact Amsterdam Virtual Festival, 20, November 2020.

Presenter and Facilitator with Debi Garrod,  Recasting your workplace resilience, #ACEVOFEST, 19 November 2020

Presenter and Facilitator with Debi Garrod, Recast your workplace for resilience, 4i Forum, 27 Oct 2020

Catalyst, Organiser and Chair, RSA Digital Summit, 16 Oct 2020

Presenter and Facilitator with Debi Garrod, Technology and the Evolution of Local Government, Penna, 21 July 2020

Presenter and Facilitator with Debi Garrod, Recasting your workplace for pandemic resilience, Executive Learning Partnership, University of Southampton,  15 July 2020

Co-chair, AI, Creativity and Fake News, Virtual Mind the PR Gap 2020,  PR Academy, 9 July 2020

Workshop Facilitator with Debi Garrod, Recasting your workplace for pandemic resilience, Digital Leaders Virtual, 8 June 2020

Speaker: WXG7, Tech for Good: Kyan and Wirehive, 23 May 2019

Panellist: Design Sprints: A Tool for Transformation, Design Sprints for Change, Google, London, 12 April 2019

Speaker: A threat or the future? What blockchain means for charities, PRCA Charity & Not-for-Profit Group event, 10 April 2019.

Visit here for more information on speaking experience.

“Ann Longley joined us as chair for the Enterprise Digital Transformation Exchange back in June 2017. Despite short notice, Ann was a fantastic compere with an expert understanding of the meeting’s subject matter. Ann delivered as Chairwoman with composure, charm and clarity and helped elevate the value of our conference.”

Samuel Lehmann

Divisional Director, IQPC Exchange

Get in touch

Contact us

We are London-based and work internationally.

London,  UK

+44 7947160645

Email us